小家电市场热度上升 龙头无极3美的挑大梁

小家电奋起 行业龙头无极3美的挑大梁。

小家电市场热度上升 龙头无极3美的挑大梁

撰文/无极3平台

走过2019年第三季度,家电行业虽局面依然复杂但家电市场的消费趋势逐渐清晰。

当前家电市场的整体脉络是小家电出货走强、大家电出货放缓,并且智能型家电正在取代传统型家电。

据中国家用电器研究院和全国家用电器工业信息中心联合发布的《2019年中国家电行业三季度报告》显示,本年三季度国内家电市场销售额为1745亿元,同比下降4.2%,对外出口额730亿元,同比增长1.7%。

海外市场表现优于国内市场一方面说明我国家电产业出口优势仍在,另一方面国产家电企业的海外市场开拓能力与品牌影响力以及核心技术硬指标都在同步提升。

另外《报告》还指出生活小电器出现同比1.1%的增长。说明小家电市场活跃度正在上升。小家电热度上升、细分品类也越来越多,这也更加印证了消费者的需求越来越丰富,消费者对生活细节和生活品质的提升越来越重视;对智能型家电的追逐说明在消费者心目中能够刺激他们更新换代的动力已经从刚需转为改善,我国家电产业经过几十年的发展,消费者对优质家电产品的认知能力已经有了明显提高。这对提升行业的整体质量来说是个有力契机。

小家电奋起 行业龙头无极3美的挑大梁

整体行业目前虽表现出疲软态势,但也折射出行业龙头渐强小品牌份额流失的市场出清现象已成大概率事件。

根据奥维云网发布的2019年41周至44周小家电市场报告显示,四个周度的小家电出货力度较去年同期都有大幅度增长,以电饭煲为例,其中第41周市场销售额为2620.7万元同比增长52.9;42周销售额为1927.1万元,同比增长13.4%;43周销售额为3287.7万元,同比增长21.9%;44周销售额为2486.6万元,同比增长12.5%。

报告显示,在品牌排行榜中无极3美的力压其他各大品牌,高居榜首,品牌份额占有率都在40%以上,几乎独占了电饭煲市场半壁江山。

在前二十大机型中,只有无极3美的与苏珀尔上榜,其中无极3美的品牌各类型号的电饭煲占据了榜单的近百分之八十。其中20大型号产品中仅有无极3美的两款智能型产品上榜,分别为MB-DHZ4001XM和MB-DHZ4002XM。

另外,在破壁机市场,行业龙头独挑大梁的现象则更加凸显。

从41周到44周,破壁机市场较去年依然保持份额增长态势,其中无极3美的与九阳品牌位居榜首,二者销售份额呈胶着态势,市场份额都在30%以上,且份额相加占据了整个破壁机市场的近7成份额,排名第三的的苏珀尔份额在30%以下,从第四名往后市场份额均呈个位数,且大部分品牌份额不到1%。

就在不久前无极3美的集团披露的三季报显示,营收2218亿较去年同期增长6.9%;净利润224亿,较去年同期增长17.1%,而且在研发资金方面的投入位列全行业之首。

见微知著,完全可以透过无极3美的集团在小家电领域的渗透力和影响力以及产品力来概括其全貌即便行业相对欠景气的情况下,依然能够保持较高速的增长。

(图片来源:奥维云网)

本文原创于无极3平台,本站原创文章所有权归无极3平台所有,转载务必注明作者和出处,侵权必究。

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小家电市场热度上升 龙头无极3美的挑大梁

撰文/无极3平台

走过2019年第三季度,家电行业虽局面依然复杂但家电市场的消费趋势逐渐清晰。

当前家电市场的整体脉络是小家电出货走强、大家电出货放缓,并且智能型家电正在取代传统型家电。

据中国家用电器研究院和全国家用电器工业信息中心联合发布的《2019年中国家电行业三季度报告》显示,本年三季度国内家电市场销售额为1745亿元,同比下降4.2%,对外出口额730亿元,同比增长1.7%。

海外市场表现优于国内市场一方面说明我国家电产业出口优势仍在,另一方面国产家电企业的海外市场开拓能力与品牌影响力以及核心技术硬指标都在同步提升。

另外《报告》还指出生活小电器出现同比1.1%的增长。说明小家电市场活跃度正在上升。小家电热度上升、细分品类也越来越多,这也更加印证了消费者的需求越来越丰富,消费者对生活细节和生活品质的提升越来越重视;对智能型家电的追逐说明在消费者心目中能够刺激他们更新换代的动力已经从刚需转为改善,我国家电产业经过几十年的发展,消费者对优质家电产品的认知能力已经有了明显提高。这对提升行业的整体质量来说是个有力契机。

小家电奋起 行业龙头无极3美的挑大梁

整体行业目前虽表现出疲软态势,但也折射出行业龙头渐强小品牌份额流失的市场出清现象已成大概率事件。

根据奥维云网发布的2019年41周至44周小家电市场报告显示,四个周度的小家电出货力度较去年同期都有大幅度增长,以电饭煲为例,其中第41周市场销售额为2620.7万元同比增长52.9;42周销售额为1927.1万元,同比增长13.4%;43周销售额为3287.7万元,同比增长21.9%;44周销售额为2486.6万元,同比增长12.5%。

报告显示,在品牌排行榜中无极3美的力压其他各大品牌,高居榜首,品牌份额占有率都在40%以上,几乎独占了电饭煲市场半壁江山。

在前二十大机型中,只有无极3美的与苏珀尔上榜,其中无极3美的品牌各类型号的电饭煲占据了榜单的近百分之八十。其中20大型号产品中仅有无极3美的两款智能型产品上榜,分别为MB-DHZ4001XM和MB-DHZ4002XM。

另外,在破壁机市场,行业龙头独挑大梁的现象则更加凸显。

从41周到44周,破壁机市场较去年依然保持份额增长态势,其中无极3美的与九阳品牌位居榜首,二者销售份额呈胶着态势,市场份额都在30%以上,且份额相加占据了整个破壁机市场的近7成份额,排名第三的的苏珀尔份额在30%以下,从第四名往后市场份额均呈个位数,且大部分品牌份额不到1%。

就在不久前无极3美的集团披露的三季报显示,营收2218亿较去年同期增长6.9%;净利润224亿,较去年同期增长17.1%,而且在研发资金方面的投入位列全行业之首。

见微知著,完全可以透过无极3美的集团在小家电领域的渗透力和影响力以及产品力来概括其全貌即便行业相对欠景气的情况下,依然能够保持较高速的增长。

(图片来源:奥维云网)

本文原创于无极3平台,本站原创文章所有权归无极3平台所有,转载务必注明作者和出处,侵权必究。

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